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People-powered solutions that emotionally connect brands with their customers

Retail Innovation Group

Our goal is that every consumer will enjoy a positive and personalised brand experience enabled by the services we offer.

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Who we are

Our group story

From an agency created nearly 20 years ago to provide consumer electronics brands with field marketing services, Retail Innovation Group combines those capabilities with the benefits of first-class technology, all powered by amazing people.

Adding digital services that complement the well-honed propositions that have helped clients succeed in physical retail means the Group now address all the key customer touchpoints that really matter.

Retail Innovation Group Staff Awards

Our Values

A set of values we aspire to embody in everything we do

Come together in unity

Our community is connected and empowered, diverse in thought and background

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Bring your Energy

Our energy is limitless, fuelling our passion for transformation

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Think like an Entrepreneur

Bold and courageous, we disrupt the present to build a better future

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Our formula for success


Standing out from the crowd by doing things differently.


The ability to adapt and respond positvely to change.


Taking responsibility for your actions, not waiting to be asked.

Getting under the skin

The development of insight, understanding and empathy is achieved by asking the right questions.


We recognise that everything we do is fuelled by our amazing people.

Retail Innovation Group Values

The knowledge and experience to deliver results every time

Our Leadership Team

Pete Gullick

Marketing Director

Extensive retail, brand and agency experience building brand presence, creating standout and making a difference. Before joining the company enjoyed 10 years as Director of Retail Marketing for Microsoft UK.

Peter Gullick Retail Innovation Group

Justin Rigden

Head of People

Previously Group Operations Director at Acosta, with over two decades of experience in field marketing. Has worked across commercial, operational, and people functions successfully delivering talent development strategies and embedding cultural change.

Justin Rigden Retail Innovation Group