Inspiring shoppers through conversations that convert

Retail Innovation Group is the parent company of two agencies offering engaging, data-led field marketing, live shopping and retail experiences.

About us

Retail Innovation Group has been a progressive force in retail marketing for the last 20 years and continues to develop products and strategies that drive value for brands in every shopper conversation.

Chris Cowman CEO

Your front line change agents in the field

Field Marketing

Passionate field marketing teams, directed by data, engage store colleagues and customers alike, securing sales and generating advocacy through targeted conversations.

Field Marketing

Connect with your customers in the real world

Brand Experience

We support the best brands to share their stories, meeting their consumers face to face. Engaging consumers in the real world we create immersive events and experiences that stimulate, educate and entertain your audiences.

Brand Experience

Create seamless online retail experiences

Live Video Shopping

Combining industry-leading live chat and video technology with years of successful retail sales experience we create powerful online commerce solutions that take your D2C offering to a whole new level.

Live Video Shopping

We collate, measure and report all your brand retail efforts at scale

Data Services

Our integrated services allow you to focus on the effectiveness and potential of your sales and marketing initiatives.