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Retail Innovation Group emotionally connects consumers with brands through people

All the learnings of 20 years creating instore connections coupled with cutting-edge digital solutions

Retail Innovation Group

Our agencies

Retail Innovation Group strives to move with the fast-paced nature of retail, developing products and strategies that help brands stand-out, drive sales, and stay relevant.

Lysa Campbell Group CEO


Your front line change agents in the field

Field Marketing

Retail Marketing Group excels in taking brands direct to the people. Vibrant and passionate field marketing teams engage store colleagues and customers alike, securing sales & generating advocacy.

Field Marketing

Connect with your customers in the real world

Brand Experience

We create immersive events and experiences that stimulate, educate and entertain your audience. We help the best brands share their stories, meeting their consumers face-to-face and crafting emotional connections.

Brand Experience

Create seamless online retail experiences

People powered, virtual shopping

Storey combines industry-leading video & live chat technology with years of successful retail sales experience, to create a powerful online retail solution that takes your D2C offering to a whole new level.

Virtual Shopping

Engage your audience wherever they are

Content Services

Our comprehensive solution delivers the creative output you need for the channels that matter. Storyboarding, scripting, filming and editing, we cover the lot.

Content Services

Electronics Store Retail Marketing